ten years ago we helped mike+cory at black pond brews figure out their visual identity in their basement. black pond went on and opened up a small 3-barrel brewery and taproom in downtown danielson in 2014. in 2021 they made a really big move--they opened up a 10-barrel brewhouse with a full kitchen and indoor/outdoor dining with a capacity of 150.
together, we put together a brand refresh that's a definitive stake in the ground: black pond is the top brewery in the quiet corner. we did this by making their first tv spot, a cohesive label system, merch, social templates, and tons of in-brewery collateral. and there's still more to come, including a new website.
"quiet corner" :30
DP: graham barbour
drone operator: kirk duda
editor: erik duda
producer: joel salisbury
art/copy: alan duda
voice talent: chris bauer
music: "blues hospital" by jp jones
special thanks to aspinock historical society and chase graphics
2023 merit award at connecticut ad club awards
highlighted by ads of the world
featured in brewbound